If the Ohio Art Company was public, I'd buy stock in it after today.
Ohio Art Company makes the Etch-A-Sketch. Some ill-advised comments from one of Mitt Romney's campaign advisors today said:
Well, I think you hit a reset button for the fall campaign. Everything changes. It’s almost like an Etch A Sketch. You can kind of shake it up and restart all over again.
Not a good move for the Romney campaign. References comparing Romney to the Etch-A-Sketch are now all over the Internet.
So, I thought I'd take this opportunity to extol the virtues of the Etch-A-Sketch. This was one of my favorite toys as a kid. I'm not sure I'd recommend it for toddlers; it is sometimes frustrating for kids under age 7 to draw what they really want to draw with it. For toddlers, a simple magnetic "magic" writing board is better. But for older kids, I think Etch-A-Sketch remains an enduring classic.
I think we'll see a surge in the popularity of the Etch-A-Sketch in the coming months -- as both a political narrative and as a great toy!
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